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LinkedIn is still the main hub for B2B marketing. No doubt at all.
But Reddit, with its raw and unfiltered conversations, has quietly (and unexpectedly) become a serious growth channel.
And no, we’re not here to drop another “how to run Reddit ads” guide.
We’re talking organic growth, the kind that builds real trust. We’ve tested it, we’ve seen it work.
So, here’s Reddit marketing 101.
How Did Reddit Even Become a Thing for Marketers?
Once LLMs like ChatGPT, Perplexity, and Gemini started pulling data from Reddit, everything changed.
What used to be a messy forum full of rants, memes, and deep-dive threads suddenly became training material for AI.
And that got marketers’ attention.
Think about it: every “What’s the best CRM for startups?” thread, every “Has anyone tried X AI tool for sales?” question, every honest product review… all of it feeds into the data these models learn from.
When people keep mentioning your brand (or your competitor’s) in those conversations, AI notices.
And later, when someone asks ChatGPT for “the best B2B tools for lead generation,” the model often references that Reddit knowledge to decide what brands to surface.
If you’re part of those real, helpful discussions, your brand is more likely to show up – in both human conversations and AI-powered search results.
Is it time to make room for Reddit in your strategy?
If you’re planning to share polished visuals or branded storytelling, Reddit will eat you alive. Save that for other social media platforms.
Reddit is made for authenticity. People come here to ask questions, seek recommendations, and share experiences openly.
For marketers, this means one thing: you can reach your ideal customers in their natural environment, before they ever start searching for your solution.
Communities like r/marketing, r/startups, r/EntrepreneurRideAlong and more are full of founders, growth managers, and consultants looking for advice.
Join those conversations and share useful insights (not sales pitches!) and you’ll start building credibility.
Actually, there’s a great Reddit post that captures this perfectly.
The author behind it has been building subreddits for brands for 3 years. What started as a backup plan after losing his Facebook Ads account turned into one of the most valuable marketing skills he’s ever picked up.
It’s a long-term play, but that’s exactly what makes it work. You build a funnel that doesn’t look like a funnel.
Most brands won’t touch Reddit because it’s messy, raw, and requires actual interaction. Which is precisely why it’s such a massive opportunity for the ones who do.
Timing is everything
Success on Reddit doesn’t depend on how often you post. It depends on when and how fast people engage.
Reddit’s algorithm heavily rewards early activity. Posts and comments that get upvotes within the first hour are far more likely to stay visible.
To make that work for you:
- Join conversations early, ideally within the first 30 minutes of a thread being posted.
- Contribute valuable, experience-based answers (again, skip self-promotional content).
- Reply to anyone who comments – keeping the discussion alive is key.
Consistency matters a lot here. Over time, people start recognizing your username and associating it with trustworthy input.
Use Reddit as your idea lab
Reddit isn’t just a place to engage. It’s also an incredible testing ground for ideas. Users respond honestly and quickly, so you can easily see which topics resonate.
- A question that sparks dozens of replies? That’s your next LinkedIn post.
- A discussion that gets upvotes and saves? Turn that into a blog article or a newsletter topic.
Reddit gives you real-time feedback on what your audience cares about most. Instead of guessing what will perform well on LinkedIn or in email campaigns, you can validate it first inside niche communities.
Earn trust before you mention your brand
Reddit users can spot a pitch from a mile away. And once you lose their trust, it’s almost impossible to get it back.
It’s not about being the loudest, but the most useful in the room. The one who shares their own experience, not just dropping a random, generic comment for the sake of it.
For instance, here’s the approach we take:
To build a credible presence, you should:
- Spend time commenting on others’ posts before posting your own.
- Upvote genuinely useful content from other users.
- Share external resources or data that help solve problems – even if they’re not from your company.
Once the community recognizes your input as valuable, occasional mentions of your product or service feel natural, not forced. You’re here to help. And people appreciate that.
How to look reliable on Reddit?
Users spot fake behavior and spammer fast, so make sure to:
- Use a clean username. Avoid anything that sounds like a bot or promotion.
- Add a short bio. One simple line about who you are or what you do.
- Add a real photo. It helps people see there’s an actual person behind the account.
- Link your socials. Connect your LinkedIn or website so users can verify you.
- Join relevant discussions. Comment where you have something useful to add. Don’t force yourself into every thread just to be seen.
- Avoid fake engagement. No self-upvotes, spam, or copy-paste comments.
Pro tip: Always read each subreddit’s rules before posting. Not all of them allow the same things. Some strictly forbid external links, and you could get banned or shadowbanned for breaking those rules.
Do you need to create your own subreddit?
Not really unless you really want to. You can get solid results just by commenting and engaging in existing subreddits. That’s the fastest way to learn what works and build credibility.
If later you want more control (over content, community vibe, and direction), then building your own niche subreddit makes sense.
It’s more work, but you get to “run the show”. It’s nice to have though, but far from a must to get solid results on Reddit.
Pro tip: Don’t copy your LinkedIn posts and expect them to perform the same. Many marketers tried that. And it flopped. Reddit users spot “corporate tone” immediately. Write like a real person talking to peers, not a brand “broadcasting” to followers.
And if you want to “build a bridge” between LinkedIn and Reddit, check out how Olena Bomko does it.
For instance, she and Jackie Domanus hosted an Ask Me Anything on subreddit “r/favikon” and shared it on LinkedIn.
That was a simple, but smart move that led to a new Reddit thread people wanted, needed, and actually found useful. Plus, it was a great way to spark their LinkedIn crowd’s curiosity to join the conversation on Reddit.
Measure what actually matters
The key metrics that show real impact on Reddit are:
- Which threads bring referral traffic to your website (using UTM links).
- Which topics repeatedly generate upvotes or saves. These are your audience’s pain points.
Pro tip: You can use Reddit Pro to track performance. It’s free and shows analytics, post performance, popular topics, and niche trends.
Still, you won’t always know if your contribution really worked. Reddit isn’t a platform for instant results, and many of its metrics are vanity-based.
You might not see clear data immediately, but your posts can still build trust, visibility, and long-term engagement in the background.
Play the long game
Start small:
- Pick 2 or 3 subreddits where your target audience hangs out.
- Spend the first week just reading and observing the tone.
- Then slowly start contributing with comments that add genuine value.
After a few weeks, you’ll start to notice the difference. People will reply, save your posts, follow you to other platforms, and eventually reach out.
That’s when Reddit starts working quietly in your favor: not by chasing leads, but by building trust that naturally converts. You might never know exactly where someone found you, but that next “hey” in your LinkedIn inbox might just trace back to a Reddit thread you forgot you even replied to.
That quiet reputation you build there will pay off long after the thread’s buried.
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