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From Cold to Closed

Learn how top B2B companies approach cold outreach, appointment setting, and pipeline generation.

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B2B Sales

Jul 1, 2025

What is Buyer-Led Appointment Setting

In 2025, B2B buyers don’t respond to noise. They respond to trust. A smart, signal-driven funnel that warms leads before and during outreach will always outperform cold emails that show up out of nowhere.

What’s the hype behind GTM engineers – and do you really need one?

B2B Sales

Jun 11, 2025

What’s the hype behind GTM engineers – and do you really need one?

GTM engineers sit at the intersection of sales, ops, and automation. The best ones don’t just send emails—they build smart, scalable systems that drive pipeline. But true GTM engineers are rare. The question is - do you need one?

Latest Articles

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LinkedIn in 2025: What’s working and how to use it to generate B2B leads?

LinkedIn Lead Generation

Jun 4, 2025

LinkedIn in 2025: What’s working and how to use it to generate B2B leads?

LinkedIn in 2025 favors smart, value-driven strategies over mass outreach. A strong personal profile, helpful content, and warm, well-timed messages based on user signals will bring far better results than automation or spammy tactics.

Why cold outreach doesn't work for your company and what can you do about it?

Cold Email

May 28, 2025

Why cold outreach doesn't work for your company and what can you do about it?

Cold outreach doesn’t fail because of copy—it fails when your offer, audience, or go-to-market strategy is misaligned. Success starts with a strong offer, strategic warm-up, and multi-layered, trust-building campaigns tailored to long sales cycles and complex buying teams.

What are intent signals and how to use them wisely in B2B outreach?

B2B Sales

May 21, 2025

What are intent signals and how to use them wisely in B2B outreach?

Intent signals help you identify when prospects are ready to buy—but in 2025, success comes from combining multiple, timely signals and automating how you track, score, and act on them using tools like Clay, Trigify, and RB2B.

Outbound sales cycle length: What affects it and how to make it shorter?

B2B Sales

Apr 30, 2025

Outbound sales cycle length: What affects it and how to make it shorter?

Outbound sales cycles are long by nature, but you can speed them up by building trust-driven funnels, tracking buying signals, using the right tools, and qualifying leads early to eliminate bottlenecks.

Cold Email

Apr 23, 2025

Is high-volume cold email outreach good for every company?

Mass cold email can be a growth engine — but only if your market’s big enough, your data’s solid, and your audience is reachable; this guide helps you figure out if it’s the right move for your business.

How to revive cold outreach leads that went silent?

Appointment Setting

Apr 16, 2025

How to revive cold outreach leads that went silent?

Cold leads aren’t dead leads — this guide breaks down how to thoughtfully re-engage silent prospects with tailored follow-ups, useful lead magnets, and smart timing to reignite conversations and close more deals.

Cold Email

Apr 3, 2025

How to write really good subject lines for cold email?

Crafting the right email subject line can make or break your open rates, and this guide shares tested strategies to create compelling, non-spammy subject lines that get results.

How to use AI in B2B Sales – Complete Guide

AI Sales

Sep 24, 2024

How to use AI in B2B Sales – Complete Guide

Artificial Intelligence has been revolutionizing sales like no other technology in recent decades. In this guide, we’ll cover how AI can help make B2B sales better and easier.

AI Sales

Jul 8, 2024

How to Use AI for Sales Prospecting

Explore the transformative trends in digital marketing as AI continues to shape the industry. Discover key innovations and strategies to stay ahead.

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