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From Cold to Closed

Learn how top B2B companies approach cold outreach, appointment setting, and lead generation.

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Reddit Marketing for B2B: The Most Underrated Channel

B2B Sales

Oct 31, 2025

Reddit Marketing for B2B: The Most Underrated Channel

As LLMs started favoring Reddit as a data source, marketers rushed in, but many lost their compass along the way. Unlike LinkedIn, Reddit is a place where honesty is the only real currency. The ones who get it don’t sell. They contribute, listen, and let trust do the work.

Glossary: 75 B2B Lead Gen. Terms Explained Simply

B2B Sales

Oct 29, 2025

Glossary: 75 B2B Lead Gen. Terms Explained Simply

B2B lead generation terminology can be overwhelming when you’re just getting started. This glossary clears the fog with simple explanations of the terms you’ll see every day.

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Pre-targeting ads for outbound: Turning “Seen you before” into replies

Cold Email

Sep 25, 2025

Pre-targeting ads for outbound: Turning “Seen you before” into replies

Outbound is fast, but it’s cold. Demand gen builds trust, but it’s slow. Pre-targeting sits in the sweet spot: warming up prospects with brand touchpoints, so your message lands with recognition, not resistance.

From 50% to 80% show rates: Steal the playbook that works

Appointment Setting

Sep 12, 2025

From 50% to 80% show rates: Steal the playbook that works

The difference between a stalled pipeline and steady revenue often comes down to one thing: whether buyers actually show up. And no, it’s not about luck. It's about the systems you build to confirm, remind, and engage before the call even happens.

What B2B buyers are looking for in 2025: 6 things that matter more than ever

B2B Sales

Sep 5, 2025

What B2B buyers are looking for in 2025: 6 things that matter more than ever

In 2025, B2B buyers aren’t buying the pitch. They’re buying the proof. They do their homework, cross-check sources, and trust what they find on Reddit threads and LinkedIn posts more than polished sales decks.

Appointment Setting

Jul 1, 2025

What is Buyer-Led Appointment Setting

In 2025, B2B buyers don’t respond to noise. They respond to trust. A smart, signal-driven funnel that warms leads before and during outreach will always outperform cold emails that show up out of nowhere.

What’s the hype behind GTM engineers – and do you really need one?

Appointment Setting

Jun 11, 2025

What’s the hype behind GTM engineers – and do you really need one?

GTM engineers sit at the intersection of sales, ops, and automation. The best ones don’t just send emails—they build smart, scalable systems that drive pipeline. But true GTM engineers are rare. The question is - do you need one?

LinkedIn in 2025: What’s working and how to use it to generate B2B leads?

LinkedIn Lead Generation

Jun 4, 2025

LinkedIn in 2025: What’s working and how to use it to generate B2B leads?

LinkedIn in 2025 favors smart, value-driven strategies over mass outreach. A strong personal profile, helpful content, and warm, well-timed messages based on user signals will bring far better results than automation or spammy tactics.

Why cold outreach doesn't work for your company and what can you do about it?

Cold Email

May 28, 2025

Why cold outreach doesn't work for your company and what can you do about it?

Cold outreach doesn’t fail because of copy—it fails when your offer, audience, or go-to-market strategy is misaligned. Success starts with a strong offer, strategic warm-up, and multi-layered, trust-building campaigns tailored to long sales cycles and complex buying teams.

What are intent signals and how to use them wisely in B2B outreach?

B2B Sales

May 21, 2025

What are intent signals and how to use them wisely in B2B outreach?

Intent signals help you identify when prospects are ready to buy—but in 2025, success comes from combining multiple, timely signals and automating how you track, score, and act on them using tools like Clay, Trigify, and RB2B.

Outbound sales cycle length: What affects it and how to make it shorter?

B2B Sales

Apr 30, 2025

Outbound sales cycle length: What affects it and how to make it shorter?

Outbound sales cycles are long by nature, but you can speed them up by building trust-driven funnels, tracking buying signals, using the right tools, and qualifying leads early to eliminate bottlenecks.

Cold Email

Apr 23, 2025

Is high-volume cold email outreach good for every company?

Mass cold email can be a growth engine — but only if your market’s big enough, your data’s solid, and your audience is reachable; this guide helps you figure out if it’s the right move for your business.

How to revive cold outreach leads that went silent?

Appointment Setting

Apr 16, 2025

How to revive cold outreach leads that went silent?

Cold leads aren’t dead leads — this guide breaks down how to thoughtfully re-engage silent prospects with tailored follow-ups, useful lead magnets, and smart timing to reignite conversations and close more deals.

Cold Email

Apr 3, 2025

How to write really good subject lines for cold email?

Crafting the right email subject line can make or break your open rates, and this guide shares tested strategies to create compelling, non-spammy subject lines that get results.

How to use AI in B2B Sales – Complete Guide

AI Sales

Sep 24, 2024

How to use AI in B2B Sales – Complete Guide

Artificial Intelligence has been revolutionizing sales like no other technology in recent decades. In this guide, we’ll cover how AI can help make B2B sales better and easier.

AI Sales

Jul 8, 2024

How to Use AI for Sales Prospecting

Explore the transformative trends in digital marketing as AI continues to shape the industry. Discover key innovations and strategies to stay ahead.

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