Ep. 1: LinkedIn Algorithm Secrets: Follower Ratios, Commenting & Content Strategy | Ivana Todorovic

Building a LinkedIn presence can feel like shouting into the void, especially when you’re just starting out.

That’s exactly what I realized after talking with Ivana Todorovic, co-founder of AuthoredUp, a LinkedIn content platform that skyrocketed to $700K ARR and serves over 3,000 companies, including giants like Microsoft and SAP.

Ivana and her co-founder didn’t come from marketing or sales. They spent 13 months grinding on their first startup without earning a single dollar before pivoting to what became AuthoredUp. Along the way, they cracked the code on how real LinkedIn growth happens and how to turn visibility into actual revenue.

‍

In our conversation, Ivana shares:

- Why most LinkedIn “growth hacks” fail miserably

- Which metrics actually predict business results

- How people with 200K followers can make $0—while others with 500 connections land five-figure deals

- The untapped employee advocacy strategy that could transform your brand’s reach overnight

If you’ve ever wondered how to turn engagement into income, this is the episode that will flip your entire LinkedIn strategy on its head.

‍

Connect with Ivana Todorovic & AuthoredUp:

- Website: https://www.authoredup.com

- LinkedIn: https://www.linkedin.com/in/ivanatodorovic/

‍

Connect with Antonio Cerneli:

- LinkedIn: https://www.linkedin.com/in/antoniocerneli/

- Website: https://www.peakflow.agency/