Ep. 2: Stop Copying "LinkedIn Gurus" and Do This Instead | Vukasin Vukosavljevic

Imagine if 60% of your LinkedIn posts were about the mistakes you made... not the wins. Would people still trust you? That’s the question that kicked off my conversation with Vukasin Vukosavljevic, CMO at HeyReach and former Head of Growth at Lemlist.

Vukasin helped scale Lemlist from $15K MRR to $13.5M ARR and took HeyReach from $150K MRR to over $6M. In this episode, he shares what actually works on LinkedIn in 2025, why AI can’t replace your authentic voice, and how human-led outreach is evolving in an AI-dominated world.

We also dive into how HeyReach motivates employees to post about their work, how distribution has shifted beyond SEO, and why the best B2B content starts with honesty, not perfection.

In this conversation, Vukasin breaks down what’s really driving results on LinkedIn right now, the difference between cold and warm outreach, and why fun, curiosity, and empathy still matter more than algorithms.

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Connect with Vukasin Vukosavljevic and HeyReach:

- Website: https://www.heyreach.io/

- LinkedIn: https://rs.linkedin.com/in/vukasinvukosavljevic

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Connect with Antonio Cerneli:

- LinkedIn: https://www.linkedin.com/in/antoniocerneli/

- Website: https://www.peakflow.agency/