Peakflow Podcast

Ep. 3: Cold Email Is Dead (Unless You Do This) | Frank Sondors, Salesforge

Frank Sondors, founder of Salesforge, shares how his team hit $3M ARR in 12 months by reinventing outbound through an ecosystem of AI-powered “forges.” Discover what’s killing cold outreach in 2025 and the lean, data-driven strategies replacing it.

Cold outreach is changing faster than ever. Frank Sondors, founder and CEO of Salesforge, is one of the few actually engineering that change.

In just 12 months, Frank’s team scaled to $3M ARR by building a network of connected products (“forges”) designed to reimagine how sales teams run outbound, from infrastructure to AI SDRs.

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In our insightful conversation, Frank reveals:

- Why the “one giant product” model (like Apollo) doesn’t scale anymore.

- The secret to their software compound model, an ecosystem of specialized “forges” that integrate seamlessly.

- How to build programmatic expansion directly inside your product, increasing revenue without more reps.

- What cold email strategies are officially dead in 2025 (and what’s actually working)

- Why lowercase subject lines, 2-email sequences, and quarterly re-engagement outperform the old outbound playbook.

- How the next generation of AI agents are changing the SDR role forever.

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Connect with Frank Sondors & Salesforge:

- Website: https://www.salesforge.ai/

- LinkedIn: https://uk.linkedin.com/in/franksondors

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Connect with Antonio Cerneli:

- LinkedIn: https://www.linkedin.com/in/antoniocerneli/

- Website: https://www.peakflow.agency/

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