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AI is now in every sales and marketing deck—but most teams are still stuck at “write me an email” level. In this episode, Filip lays out a structured way to decide what to automate, what to augment, and what must stay 100% human if you care about trust and long-term brand. He also looks ahead to 2026: AI agents, hyper-personalised outreach, and a web where most content is synthetic—and what that means for B2B sales teams trying to stand out.
In our insightful conversation, Filip reveals:
- A 4-quadrant framework (simple vs complex, relational vs impersonal work) to decide where AI automation makes sense—and where it quietly destroys value.
- Why most “AI adoption” stalls at basic use cases, and how to build AI literacy so your team moves beyond translating and email drafting.
- How to use AI as a cognitive partner for strategy, offers, and campaign design—without delegating promotions, hiring, or high-stakes decisions to a model.
- How AI-generated comments, Looms, and DMs are creating a “synthetic internet”—and how human-first brands can turn that into a competitive advantage.
- What AI in B2B sales & marketing in 2026 will likely look like: agents, hyper-personalisation, GenAI SEO, and slide decks built in minutes instead of hours.
- How tools like ChatGPT, Gemini, Claude and Copilot will consolidate into ecosystems—and what that means for how your team actually works every day.
Connect with Filip Macukić & MediaArtem:
- Website: https://mediaartem.com
- LinkedIn: https://www.linkedin.com/in/filipmacukic/
Connect with Antonio Cerneli:
- LinkedIn: https://www.linkedin.com/in/antoniocerneli/
- Website: https://www.peakflow.agency/
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